We live in a time where paradigms can shift very quickly that if you blink, you’ll miss it. And let’s be honest. The shift occurs.

Let’s start with some history. For those who provide ‘business incubation’ and those who receive it, this is how it all began. That was in 1959. The Barbie doll has just debuted. The U.S. economy is at an all time high. But in Batavia, New York, striking warehouse-sized building stands completely empty.

Massey-Ferguson plant earlier 850,000-square-foot facility closed in ’56, driving up local unemployment to more than 20%. A close family Mancusos, bought the building, then the family members who elect Joe Mancuso, a local hardware store owner, to turn things around. After trying hard, he said that finding a major tenant for the entire space just “crazy.” So, he cut it into smaller spaces. That way small to medium sized businesses are able to move in.

Joe also provides tenants with counseling and help raising funds as part of the package. Its clients include new and varied charitable organizations, and wine (why yes …) a chicken company. It is said that chickens everywhere.

“We came out on the road many times, trying to interest investors and attract companies to the center,” he told the NBIA Review, “so, by way of joke, because all the chickens, we started calling it ‘The Incubator.’ “The Business Incubator was born.

Incubator was born as a solution of one family (not) at the business school

Now, many want to believe that the “incubator” is the result of revolutionary thought of the Wharton School of Business or possibly MIT. No. It’s only smart solution is to pull one family is not so large tenants to move into a building oh-so-great. But yes … It stole the moniker of raising chickens.

Business Incubator has since become a hallmark for a growing business startups. In fact, the model can now be found all over the world. They chicken in 1959 will be pacing around with real proud right about now.

Then, in 2005, an innovative workplace-concept with a less appealing name was born. Brad Neuberg open a “coworking space” first in San Francisco. In expressing ideas, he borrowed the term, “coworking,” was first used by Bernie DeKoven returned in 1999 to describe “work together” in the online space. Except, what he added is a real space, bricks and mortar and personal interaction that is needed to develop trust humans.

‘Coworking zone’ as the ‘fourth place’

By coincidence, today is not at all uncommon for those working in the coworking space to do just that: really communicate and collaborate on a daily basis with others in many coworking space, online, all over the world. Heck. This is how the article was written.

Coworking since the rise of a single phenomenon to full movement. From 2010-2011 the number of coworking spaces around the world jumped by 100%. If coworking is a virus, now gone pandemic. Fifty percent of growth in the U.S.

Paraphrase from Wikipedia: coworking is a style of work involving independent professionals to share the work environment, usually in a “coworking space.” This concept has become increasingly attractive to work-from-home professional, novice (high-tech and vice versa), entrepreneurs and independent contractors – all are faced with working in relative isolation.

Thus, a new incubator is coworking? Yes and no. Maybe, if the definition of “incubation” has been changed. How could it not? 1959 car survived growing pains of high chrome fins and too much and fortunately has now evolved into something entirely different. The Barbie Doll has his style makeover. And remember, the PC was not even around when the “Incubator of ’59″ was born.

Not every coworking facility must incubator. However, it may be suitable for many nomadic workers today – and “frugal startup” in particular. Many own a business incubator that has been taking advantage of the mega-trend, and hybrids are beginning to emerge. As witnessed here, maybe “startup” itself needs to be redefined. Why not?

Is not every solo entrepreneur who launched a new business startup? Our cafe is full of them. Katie Couric at CBS asked Howard Schultz, Starbucks CEO, “When you look around Starbucks, what do you see?”

“I see a profound sense of community,” said Schultz. “We had intended, since the first day, to really like to build a third place between home and work.”

However, neither she nor Howard could have predicted a “fourth place.” A groundbreaking new dimension called (wait for it …) “Coworking Zone.”

“Coworking will never completely replace a business incubator”

Jeremy Neuner is a co-founder & (r) evolution-in-chief at NextSpace, a coworking company in California, with four grown ‘space’ in Santa Cruz, San Jose, San Francisco and Los Angeles. In an interview for this article, he said:

“Coworking will never completely replace a business incubator, however, incubators per se to face new challenges today., Because many of them exist solely because of public money. And in this economy it becomes difficult to prove the results measured by cash-in, the growth sustainable or job creation come-out, while job creation change coworking independent professionals are creating jobs: their own … Then If expansion looks like 1 to 4 positions again, they also are the work “.?

Neuner went on to indicate: “… Individuals coworking has concluded that the ‘lifetime employment’ has quite gone So now they are working in jobs and the future of making your own You know There’s this myth that they are in coworking space? .. Less driven than the individual in, say, an incubator, but I’ve never seen a more dedicated group of hard-working people, compared with (our) coworking space .. It is inspiring. ”

So whether sustainable growth manifests through the rigors of incubation or through vibration coworking community – courage will still be key. Because, there is no room for the heart-of-vague in the current economic innovation. And indeed there is a place for chickens.